Ever wonder why Booyah Kombucha is proudly unpasteurised? To answer that, we need to travel back to the 1800s and have a quick word with the man himself: Louis Pasteur.
Pasteur changed the game of modern food safety. His invention—pasteurisation—involves heat-treating food and drink to kill off harmful microbes. It was revolutionary. Milk stopped transmitting tuberculosis. Wine spoiled less. Fewer people died from what they drank.
In short: fewer funerals, more cheers.
But here's the catch. Pasteurisation doesn’t just kill the bad. It wipes out everything.
That includes the good stuff:
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Friendly bacteria (probiotics)
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Beneficial yeasts
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Digestive enzymes
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Delicate organic acids
The result? A sterile product. Technically “safe.” But biologically... dead.
Your Gut Doesn’t Want Sterile
Your gut is more than just a digestive pipe. It’s an ecosystem—a thriving microbiome that affects your digestion, immune system, energy, even your mental health. The more diverse and active that ecosystem is, the better your body performs.
And how do you feed that ecosystem?
Not with sterile, heat-treated drinks.
Not with fizzy soft drinks pretending to be kombucha.
You feed it with live, raw, unpasteurised fermented food. The kind that’s still bustling with beneficial microbes and metabolic compounds.
So Why Do Some Kombucha Brands Pasteurise?
Simple: it's easier.
Pasteurising kombucha stops it fermenting in the bottle. That makes it shelf-stable, easier to ship, and removes the risk of pressure build-up or flavour change over time.
It also makes it nutritionally pointless. Once the live culture is gone, what you’re left with is kombucha-flavoured soda. A dead drink in fancy packaging.
Why Booyah Kombucha Stays Raw
At Booyah, we do things differently. We brew with a traditional SCOBY (Symbiotic Culture Of Bacteria and Yeast), ferment it naturally, and bottle it raw. Then we chill it, not cook it, to preserve everything alive and beneficial.
What you’re drinking is:
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Bursting with live probiotics
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Packed with gut-loving organic acids
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Full of naturally complex flavour
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Crafted for gut health, not shelf life
Is it more work? 100%.
Is it worth it? Absolutely.
Louis Pasteur later acknowledged a vital truth: the key to health isn’t just killing germs. It’s supporting the terrain they live in. That terrain? It’s your gut.
We agree. Booyah is brewed to feed it.
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