Fake “extra virgin” is big business — profits on counterfeit olive oil have been said to rival cocaine. Up to 25% of bottles tested in Italy fail authenticity checks, yet most shoppers can’t tell a €20 authentic bottle from a €5 fake. Demand never dips, prices are at record highs, and fraudsters are cashing in. That drizzle on your salad? It might not be as pure as you think.
This week’s Booyah Buzz also dives into:
🛡 Immunity Basics — why 70% of your immune system is in your gut
🚫 Detox Myths — what really helps your body purge toxins (spoiler: not juice cleanses)
🥄 Health Hack — the truth behind “light” olive oil and why it’s not what you think
It’s your 3-minute, science-backed, Sunday 7am read to help you choose better — for your gut, immune system, and everyday choices.
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